GEO · Generative Engine Optimization
AI is picking brands for your customers.
Are you in the answer?
Fewer people scroll ten blue links. They ask ChatGPT, Gemini, Doubao. The handful of brands named in those answers are the new shelf. citat.ai measures how often your brand gets mentioned and cited across AI answer surfaces — and how that compares to your competitors.
For brands going global · US and China engine lines collected separately
PROMPT
best portable power station for camping
- LLM clientsChatGPT · Gemini · Copilot · Perplexity · Doubao · DeepSeek
- Search AI summariesGoogle AI Overviews · AI Mode · Baidu AI Search
- Social AI summariesXiaohongshu
- Social autosuggestautosuggest dropdown
Engine map
Answers don't come from one place.
The two lines are collected separately — different engines, different auth, different content ecosystems. They don't fit one pipeline. The list changes as the engines do.
Explain first, sell later
GEO is SEO for the AI era.
In the search era you optimized for which position you ranked in. In the generative era the user sees one paragraph — either you are written into it, or you do not exist. There is no second page.
GEO (Generative Engine Optimization) is the work of getting a brand mentioned and cited inside AI answers. Its first step is the same as SEO's: measurement. Are you mentioned at all, who gets cited, how far behind the competition are you. That is the step citat.ai does — and from there, helps you find the openings and act on them.
- Answer surfaceAnswer Surface
- Wherever a user gets an AI answer — LLM clients, search AI summaries, social AI summaries, search autosuggest.
- VisibilityVisibility
- How often your brand shows up in AI answers, and your share of mentions against competitors. Engines are weighted on a single referral-based basis.
- CitationCitation
- The source links an AI answer gives — they tell you whose content the model read before it said that. citat.ai is named after citation.
- Query fanoutQuery fanout
- You ask once; the AI splits it into several sub-queries internally. Capture those and you know what the AI actually searched for.
What to read next
Four things decide whether this data survives a board meeting.
- 01
“Apple” and “苹果” are not two brands.
But in a competitor's visibility matrix they are two rows — 94.6% and 4.6%, counted and ranked separately. The more your brand lives in two languages, with short forms and sub-brands, the worse the distortion.
- 02
“No data” is four completely different situations.
Fix your content, retry the run, authorize an account, or accept that this engine never returns it. Collapsed into one phrase, you cannot decide anything.
- 03
Your customers don't ask in only one place.
They scroll Xiaohongshu, search Google, ask Doubao. Most GEO tools watch chat clients only — and no Western tool covers the mainland China line at all.
- 04
We haven't priced it yet. The industry's prices, we did publish.
A made-up “from $499/mo” would be the first number of ours you could check — and it would be fake. So what's on that page is our competitors' public list prices.