Our number one difference
“Apple” and “苹果” are not two brands.
Chinese name, English name, legal name, short form, alias, sub-brand — you declare which spellings count as one entity, and we normalize on your declaration before counting.
But in a competitor's visibility matrix, they are two rows. Apple takes 94.6%, 苹果 takes 4.6% — counted separately, ranked separately. One company's share of voice, split in half by language.
For a brand going global this is not an edge case, it is the main source of distortion. The more your brand lives in two languages, with short forms and sub-brands, the worse it gets. And that is the number you take to your board.
So you declare the identity set.
Chinese name, English name, legal name, short form, alias, sub-brand — you define which spellings are the same entity. citat.ai normalizes on your declaration, then counts. This is not a decision to hand to an algorithm that cannot read Chinese reliably.
How competitors count
One entity split across rows, counted separately
one company · 2 rows
one company · 3 rows
How citat.ai counts
You declare the identity set; we normalize, then count
Apple
YiXin
Entity normalization
Same sentences. Flip the alias switch, and the conclusion reverses.
A brand going global is written many ways in AI answers: the Chinese name, the English name, the short form, a sub-brand. If a tool counts each of those as a separate brand, what you are looking at is not your visibility — it is your visibility after it has been cut into pieces.
Example answer excerpts
Illustrative · not collected data. Every brand mention is underlined so you can count them yourself.
- zh-CN
企业部署 苹果 设备时,Jamf 是最常见的 MDM 选择;Kandji 在中小团队里增长很快。
- en
Apple Silicon's Secure Enclave and Intel vPro take different approaches to trusted boot; the former is tied to Apple's own ecosystem.
- zh-CN
若要满足等保合规,Jamf Pro 配合 苹果 的 Managed Device Attestation 可以覆盖大部分要求。
- zh-CN
Dell 与 Intel 的商用机型通常预装 vPro;而 苹果 设备走的是 Apple Business Manager。
- en
Both Jamf and Intel ship compliance baseline templates: Jamf focuses on the endpoint, Intel on the firmware layer.
- en
In mixed fleets, Dell covers the Windows side while Jamf covers macOS.
Counted across the 6 excerpts above
18 mentions in total
| Brand | Mentions | Share | Rank |
|---|---|---|---|
| Jamf | 5 | 28% | #1 |
| Intel | 4 | 22% | #2 |
| Apple | 3 | 17% | #3 |
| 苹果 | 3 | 17% | #4 |
| Dell | 2 | 11% | #5 |
| Kandji | 1 | 6% | #6 |
Read this table and the conclusion is “Jamf leads” — while Apple, split in two, ranks twice and reaches neither of the top two spots.
Every number below is counted live by this component from the excerpts on the left. It is not collected data, and it is not a measurement of the market. The excerpts are illustrative, the text is right there, and you can count them yourself.